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Expanding Locations Served in 2019

By Frank Hough, February 5th, 2019.


In 2018 we had a great year and in 2019 one of my main goals is to expand our reach to communities outside of the Rochester area.  In 2019 I’m committing to serve clients in additional communities like Austin, Albert Lea, Owatonna, Winona, Lake City and Red Wing.

At the end of 2018 our local MLS for Southeastern Minnesota joined together with Northstar MLS, the system used by realtors in the twin cities.  This makes it easier than ever for agents like myself to start working in other Minnesota communities. 


As I’ve expanded into smaller communities I’ve noticed a serious lack of marketing from many local agents.  I’ve always believed that when you’re selling your home, your most valuable asset, it’s critical for the property to be professionally marketed.  Anyone with a license can stick a sign in your yard and hope the property sells.  If you want to get top dollar for your property however, you’ll need to be sure your property is marketed very effectively.

I’m excited about the value I’ll add for homeowners in rural communities in 2019.  According to RISMedia homes in the $200,000 to $1 million range that include high-quality photography in their listings sell for $3,000 – $11,000 more than listings without professional photos.

When we combine professional photos with a virtual tour, open houses, networking and paid, targeted online advertising the results are astounding.  I’m excited to provide exceptional value to my clients in 2019!


Frank Hough

REALTOR®, e-PRO®, Broker Associate

Coldwell Banker River Valley REALTORs®

2510 Superior Dr NW

Rochester MN, 55901